Manara

4 months ago

Sr. Growth Copywriter (AI-native)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Senior growth copywriter responsible for high-volume, AI-assisted content across multiple channels (ads, emails, landing pages, social) for three programs in the MENA market. You’ll craft high-converting copy in English and Arabic, build AI prompt libraries, optimize campaigns, and partner with performance marketing to drive open, click, and conversion rates while maintaining brand voice and localization for Egypt, KSA, and UAE.

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs
•Produce 50+ ad copy variants per campaign using AI tools, then curate and refine top performers
•Adapt messaging per market (Egypt, KSA, UAE) with cultural nuance and local slang
•Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks
•Write in both English and Arabic, with AI translation support and native review for Arabic copy
•Write full lifecycle email sequences (welcome, activation nudges, reminders, re-engagement, celebrations) and WhatsApp messages optimized for MENA engagement
•Personalize messaging by program, user segment, and behavior stage using AI to generate variants at scale
•Create landing page copy and SEO-optimized content for organic growth and multiple variants for testing
•Develop community content for social channels and script video content in collaboration with Design team

Key Requirements

•3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing
•Strong portfolio showing high-converting ad copy, email sequences, and landing pages
•Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of platform constraints
•Experience writing email marketing sequences with measurable results (open rates, click rates, conversions)
•Fluent in English with strong writing skills; Arabic writing ability is a significant advantage

Experience:3-5 yearsEdTechSaaSTech upskillingDigital marketing

Skills:WritingCommunicationCreativityCollaborationStrategic thinking

Languages:EnglishArabic

Tech Stack:ClaudeChatGPTJasperCopy.aiMeta AdsGoogle AdsTikTokEmail marketingSEO

Company Brief

Manara

Manara is an MENA-focused upskilling and talent platform that trains, certifies, and connects software engineers and professionals (with emphasis on women and Palestine) to global tech jobs and employer partners through cohort-based programs and employer partnerships.

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Growth: Early Stage Startup

Funding: Pre Seed

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn

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Manara

4 months ago

Sr. Growth Copywriter (AI-native)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Egypt

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Key Responsibilities

•Write high-converting ad copy for Meta, Google, YouTube, TikTok, Snapchat, and X campaigns across 3 programs
•Produce 50+ ad copy variants per campaign using AI tools, then curate and refine top performers
•Adapt messaging per market (Egypt, KSA, UAE) with cultural nuance and local slang
•Collaborate with the Perf. Marketing Manager on A/B test hypotheses for headlines, CTAs, value propositions, and hooks
•Write in both English and Arabic, with AI translation support and native review for Arabic copy
•Write full lifecycle email sequences (welcome, activation nudges, reminders, re-engagement, celebrations) and WhatsApp messages optimized for MENA engagement
•Personalize messaging by program, user segment, and behavior stage using AI to generate variants at scale
•Create landing page copy and SEO-optimized content for organic growth and multiple variants for testing
•Develop community content for social channels and script video content in collaboration with Design team

Key Requirements

•3–5 years of experience in growth copywriting, performance copywriting, or direct-response marketing
•Strong portfolio showing high-converting ad copy, email sequences, and landing pages
•Experience writing for digital ad platforms (Meta, Google, TikTok) with understanding of platform constraints
•Experience writing email marketing sequences with measurable results (open rates, click rates, conversions)
•Fluent in English with strong writing skills; Arabic writing ability is a significant advantage

Experience:3-5 yearsEdTechSaaSTech upskillingDigital marketing

Skills:WritingCommunicationCreativityCollaborationStrategic thinking

Languages:EnglishArabic

Tech Stack:ClaudeChatGPTJasperCopy.aiMeta AdsGoogle AdsTikTokEmail marketingSEO

Company Brief

Manara

Industry: HR Tech

Company Size: Medium (51 to 250 employees)

Growth: Early Stage Startup

Funding: Pre Seed

Headquarters: San Francisco, United States

Founded: 2020

Website LinkedIn