Principal Consumer Product Marketing Manager (Contractor)

Go Fund Me
San Francisco
Workplace: OnsiteContractUSD 91 - 125 hourlyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Independently owning initiatives","Strategic thinking","Messaging & storytelling","Data-driven decision-making","Project management"]

Lead end-to-end go-to-market strategy for consumer-facing initiatives, shaping product narratives and messaging, defining customer segments, and driving full-funnel adoption and engagement. Use data and research to translate business objectives into channel plans, set and track key metrics, and optimize post-launch through testing and retros. Partner across Product, Marketing, Research, Data, Comms, Social, and Growth to influence product roadmaps and execute with rigor.

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FursaFursa
Go Fund Me
Go Fund Me
4 days ago

Principal Consumer Product Marketing Manager (Contractor)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Lead end-to-end go-to-market strategy for consumer-facing initiatives, shaping product narratives and messaging, defining customer segments, and driving full-funnel adoption and engagement. Use data and research to translate business objectives into channel plans, set and track key metrics, and optimize post-launch through testing and retros. Partner across Product, Marketing, Research, Data, Comms, Social, and Growth to influence product roadmaps and execute with rigor.
Location: San Francisco
Workplace: Onsite
Employment Type: Contract · 6 months
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead end-to-end go-to-market strategies for consumer product launches and initiatives.
  • •Define customer segments and craft messaging and tactics grounded in data and human insight.
  • •Define, track, and communicate metrics tied to product adoption, engagement, and growth.
  • •Translate business objectives and consumer needs into integrated marketing and channel strategies.
  • •Drive post-launch optimization through retros, testing frameworks, and iterative improvements.

Pay and Benefits

Salary: USD 91 - 125 hourly

Key Requirements

  • •6–10+ years of experience in product marketing, with proven impact on consumer-facing launches and strategic initiatives.
  • •Independently own high-impact product launches, including testing frameworks and full-funnel marketing campaigns.
  • •Ability to synthesize ambiguity into actionable strategy and provide clarity.
  • •Mastery of product storytelling, messaging frameworks, and positioning across user segments and lifecycle stages, with strong writing skills.
  • •Familiarity with tools such as Figma, ClickUp or Asana, Amplitude, and Slack.
Experience:6+ yearsConsumerProduct launchesProduct marketingGo-to-market
Skills:Independently owning initiativesStrategic thinkingMessaging & storytellingData-driven decision-makingProject management
Languages:English
Tech Stack:FigmaClickUpAsanaAmplitudeSlack

Company Brief

Go Fund Me
Operates an online crowdfunding platform that enables individuals and organizations to raise money for personal causes, medical expenses, charities, and community projects through donations from the public.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Diego, United States
Founded: 2010
WebsiteLinkedIn