Executive - Integrated Marketing Communications

GMG
Dubai
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Brand storytelling","Community building","Collaboration","Project management","Vendor management"]

Drive brand visibility and integrated marketing for Nike across the MENA region by servicing athlete/ambassador partnerships and executing high-impact campaign activations. Own the annual marketing calendar, localize global directives for MENA, and build always-on presence through Tier 1 gym and trainer partnerships. Coordinate retail and digital storytelling, manage budgets and event agency/vendor performance, and ensure operational rigor across assets, PO raising, and payments.

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GMG
GMG
18 hours ago

Executive - Integrated Marketing Communications

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 minutes agoStatus: Live

Job Summary

Drive brand visibility and integrated marketing for Nike across the MENA region by servicing athlete/ambassador partnerships and executing high-impact campaign activations. Own the annual marketing calendar, localize global directives for MENA, and build always-on presence through Tier 1 gym and trainer partnerships. Coordinate retail and digital storytelling, manage budgets and event agency/vendor performance, and ensure operational rigor across assets, PO raising, and payments.
Location: Dubai
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Manage athlete and influencer portfolio servicing, including contracts, compliance, and annual compensation payments.
  • •Oversee athlete-facing support such as product allocations, store credits, and forecasting for regional launches.
  • •Lead end-to-end marketing calendar execution and brand activations, including major campaign moments and franchise product seeding.
  • •Develop and maintain gym and trainer partnerships, managing the trainer network and enabling integrated running/training community journeys.
  • •Coordinate retail and digital alignment and ensure operational excellence through budgets, asset storage/logistics, PO raising, and vendor payment tracking.

Key Requirements

  • •Manage athlete and ambassador contracts while ensuring compliance with sponsorship agreements and accurate compensation payments.
  • •Serve athletes with up-to-date regional product allocations, store credits, and forecasting for high-heat launches.
  • •Lead end-to-end execution of an annual brand marketing calendar and key franchise launches (e.g., Metcon, NikePro).
  • •Build and nurture Tier 1 gym, studio, and trainer partnerships to sustain community engagement and advocacy.
  • •Demonstrate strong event management, integrated marketing that links offline events to social amplification, and multi-campaign project management.
Skills:Brand storytellingCommunity buildingCollaborationProject managementVendor management

Company Brief

GMG
GMG (Gulf Marketing Group) is a global well-being company that retails, distributes and manufactures consumer, sports, health & beauty, food and home brands across MENA, SEA and Hong Kong, operating retail stores, distribution and manufacturing divisions.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1977
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