Sr. Consumer Research Analyst

Columbia Sportswear Company
United States
Workplace: HybridFull timeFunction: Research & Scientific (R&D)Experience: 5-8 yearsEducation: bachelorsSkills: ["Storytelling","Collaboration","Organizational skills","Analytical problem-solving","Communication"]

Lead mid- to large-scale qualitative and quantitative consumer research initiatives that turn consumer data into actionable insights and strategic recommendations. Partner with Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to support seasonal go-to-market and key decision points. Analyze, synthesize, and visualize complex consumer trends, and present findings clearly to influence how brands understand and serve outdoor consumers using tools such as Qualtrics, Dscout, and First Insight.

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Columbia Sportswear Company
Columbia Sportswear Company
4 days ago

Sr. Consumer Research Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Lead mid- to large-scale qualitative and quantitative consumer research initiatives that turn consumer data into actionable insights and strategic recommendations. Partner with Product, Design, Innovation, Merchandising, Marketing, and Commercial teams to support seasonal go-to-market and key decision points. Analyze, synthesize, and visualize complex consumer trends, and present findings clearly to influence how brands understand and serve outdoor consumers using tools such as Qualtrics, Dscout, and First Insight.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Mid level

Key Responsibilities

  • •Independently lead qualitative and quantitative consumer research projects from design through delivery.
  • •Partner with Marketing, Merchandising, Innovation, Product, and Brand teams to support go-to-market and strategic initiatives.
  • •Analyze, synthesize, and visualize consumer data to identify trends, opportunities, and business implications.
  • •Develop expertise in the outdoor consumer and consumer journey as a trusted source across the organization.
  • •Present research findings and recommendations to stakeholders to influence decisions and improve the consumer experience.

Pay and Benefits

Perks:401k MatchingHealth InsuranceDentalVisionPaid Leave

Key Requirements

  • •Bachelor's degree (or relevant certification) or equivalent education and experience.
  • •5-8 years of consumer insights, market research, user research, or related experience.
  • •Experience leading qualitative and quantitative research methods (e.g., surveys, focus groups, interviews, usability testing).
  • •Strong analytical skills to collect, interpret, synthesize, and communicate consumer data and insights.
  • •Experience presenting findings and recommendations to business partners and project teams.
Experience:5-8 yearsConsumer insightsMarket researchUser researchOutdoor industry
Education:Bachelor's
Skills:StorytellingCollaborationOrganizational skillsAnalytical problem-solvingCommunication
Tech Stack:QualtricsDscoutFirst Insight

Company Brief

Columbia Sportswear Company
Designs, manufactures, and markets outdoor apparel, footwear, accessories, and equipment under brands including Columbia, Sorel, and Mountain Hardwear, serving consumers globally with performance-driven products for outdoor activities.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Portland, United States
Founded: 1938
WebsiteLinkedIn