Director, Insights

Apartment Therapy
New York
Workplace: RemoteFull timeUSD 115,000 - 125,000 annuallyFunction: Executive & General ManagementExperience: 8-10 yearsEducation: bachelorsSkills: ["Storytelling","Communication","Project management","Trend analysis","Stakeholder management"]

Lead Apartment Therapy Media’s insights and thought leadership function across Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Own the roadmap from identifying whitespace opportunities to executing custom research, white papers, webinars, and reader-panel initiatives. Translate audience and syndicated research into storytelling and data-backed rationales that enable revenue-driving sales efforts and strengthen partner-ready brand narratives.

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Apartment Therapy
Apartment Therapy
1 day ago

Director, Insights

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Job Summary

Lead Apartment Therapy Media’s insights and thought leadership function across Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Own the roadmap from identifying whitespace opportunities to executing custom research, white papers, webinars, and reader-panel initiatives. Translate audience and syndicated research into storytelling and data-backed rationales that enable revenue-driving sales efforts and strengthen partner-ready brand narratives.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Own Apartment Therapy Media’s thought leadership roadmap, from whitespace opportunities to custom research, white papers, webinars, and programs that drive revenue.
  • •Identify emerging consumer, cultural, and industry trends and translate them into audience narratives and sales opportunities.
  • •Enable revenue by building data-backed campaign rationales for RFP responses and sales pitches demonstrating audience fit and performance potential.
  • •Turn audience insights into sellable brand narrative formats across client-facing materials (presentations, one sheets, decks, website, media kits, case studies, research reports).
  • •Manage reader survey initiatives and the Home Team reader panel, and oversee research vendor relationships (e.g., Nielsen, DISQO, Collective Audience) including trainings and budget.

Pay and Benefits

Salary: USD 115,000 - 125,000 annually

Key Requirements

  • •8-10+ years in consumer insights, audience research, or sales research, ideally in media or publishing.
  • •Develop thought leadership programs such as custom research, trend reports, and white papers/client-facing insights initiatives.
  • •Translate complex data into compelling narratives and client-facing decks/reports.
  • •Experience supporting revenue-driving organizations and using syndicated audience measurement tools (e.g., Nielsen, DISQO).
  • •Design, field, and analyze quantitative and qualitative consumer research; create actionable business opportunities from emerging trends.
Experience:8-10 yearsMediaPublishing
Education:Bachelor's
Skills:StorytellingCommunicationProject managementTrend analysisStakeholder management
Languages:English
Tech Stack:SurveyMonkeyKeynoteGoogle WorkspaceNielsenDISQOCollective Audience

Company Brief

Apartment Therapy
Apartment Therapy is a digital media brand focused on home design, decor, small-space living, DIY projects, and lifestyle content. It offers inspiration, shopping guides, and practical tips to help readers improve and personalize their living spaces.
Industry: Digital Media
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
WebsiteLinkedIn