Measurement Partner - Center of Excellence (CoE)

TikTok
Singapore
Full timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Communication","Collaboration","Time management","Data-driven thinking"]

Lead TikTok’s Measurement Center of Excellence, partnering with business, regional measurement, Product, and Sales leaders to build programs and solve performance advertising challenges. Use data analysis to interpret impact and business outcomes, design measurement strategies, optimize bidding/targeting/optimization methods, and improve advertiser ROI. Create custom insights and tooling for large-scale data environments, maintain dashboards and KPI tracking (Source of Truth), and deliver actionable recommendations grounded in privacy-first measurement methodologies.

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FursaFursa
TikTok
TikTok
1 month ago

Measurement Partner - Center of Excellence (CoE)

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Last checked: 17 hours agoStatus: Live

Job Summary

Lead TikTok’s Measurement Center of Excellence, partnering with business, regional measurement, Product, and Sales leaders to build programs and solve performance advertising challenges. Use data analysis to interpret impact and business outcomes, design measurement strategies, optimize bidding/targeting/optimization methods, and improve advertiser ROI. Create custom insights and tooling for large-scale data environments, maintain dashboards and KPI tracking (Source of Truth), and deliver actionable recommendations grounded in privacy-first measurement methodologies.
Location: Singapore
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Collaborate with sales and measurement teams to develop and implement measurement strategies that drive business growth.
  • •Lead ideation, creation, and prototype deployment of custom insights, ad effectiveness analysis, or tooling for large-scale data environments.
  • •Design and test bidding, targeting, and optimization methods to support new product and feature development.
  • •Track and report advertiser performance metrics; develop and maintain dashboards, reports, and tools for Source of Truth (SoT) and KPI tracking to measure campaign effectiveness.
  • •Analyze data across ad performance, user behavior, and market trends to provide actionable recommendations that improve ROI and adoption of measurement solutions.

Key Requirements

  • •Extensive, proven experience in analytics and digital advertising from large marketing-related organisations or measurement suppliers.
  • •Bachelor’s degree in a quantitative field (statistics, mathematics, economics, computer science) or equivalent.
  • •Proven experience in Data Science, Data Analysis, Measurement, or related fields.
  • •Strong analytical and problem-solving skills, including inferential problem solving via experimental design and analytical methods.
  • •Excellent communication and collaboration skills to work closely with cross-functional teams.
Experience:Digital advertisingAnalyticsMeasurementData scienceData-driven marketingPerformance advertising
Education:Bachelor's in quantitative field (statistics, mathematics, economics or computer science)
Skills:Analytical thinkingProblem-solvingCommunicationCollaborationTime managementData-driven thinking
Tech Stack:SQLHIVERPythonExcelTableauPower BI

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn