Lead, Business Analysis

Own analytics and measurement for a business area, defining the data/analytics roadmap, KPIs, and experimentation approach across the acquisition-to-retention funnel. Lead and scale an analytics team, build forecasts and budgets, and drive insight generation to improve conversion, engagement, LTV, and churn. Partner with growth, product, and engineering managers to ensure high-quality data and actionable analysis, using deep SQL and product analytics tools to optimize performance.