Senior Integrated Marketing Strategy & Planning Manager

Deliveroo
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Strategic thinking","Intellectual curiosity","Data fluency","Stakeholder management","Prioritisation"]

Own integrated 360° marketing planning for the French market by translating central direction and France business priorities into a coherent plan. Lead quarterly planning, develop prioritisation and trade-offs, coordinate localization of global campaigns, and align objectives, KPIs, and media mix. Track performance, maintain governance and documentation, and collaborate with Creative, Promo & Partnerships, agencies, and measurement teams to deliver campaigns like Back-to-School and Black Friday.

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Deliveroo
Deliveroo
1 month ago

Senior Integrated Marketing Strategy & Planning Manager

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Job Summary

Own integrated 360° marketing planning for the French market by translating central direction and France business priorities into a coherent plan. Lead quarterly planning, develop prioritisation and trade-offs, coordinate localization of global campaigns, and align objectives, KPIs, and media mix. Track performance, maintain governance and documentation, and collaborate with Creative, Promo & Partnerships, agencies, and measurement teams to deliver campaigns like Back-to-School and Black Friday.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Analyse France market priorities, performance data, consumer insights, and prior campaign results to identify opportunities and risks.
  • •Lead France quarterly planning from kick-off through approval of priorities, objectives, and the calendar.
  • •Translate central direction and France market needs into one coherent integrated 360° marketing plan, including prioritisation and trade-off scenarios.
  • •Orchestrate 360° campaigns by localising global campaigns, aligning media plans, coordinating partner activations, and managing dependencies and decision points.
  • •Track deliverables and performance against objectives, maintain documentation and memos, run reviews with measurement teams, and feed learnings into future plans.

Key Requirements

  • •5–8 years of experience in integrated marketing, marketing planning, marketing strategy, or marketing programme management, client-side or in an agency.
  • •Experience turning business priorities and performance data into plans, trade-off scenarios, and marketing recommendations.
  • •Proven ability to orchestrate 360° campaigns in a matrix environment with local teams, central teams, and agencies.
  • •Strong understanding of key marketing levers and how they contribute to business and brand objectives, including the French market.
Experience:5-8 years
Skills:Strategic thinkingIntellectual curiosityData fluencyStakeholder managementPrioritisation

Company Brief

Deliveroo
Deliveroo is a multinational online food and grocery delivery marketplace connecting consumers, restaurants, retailers and riders via its app and platform, operating across multiple countries with fast local delivery and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Unicorn (USD 1B+)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2013
Glassdoor
Glassdoor: 3.4
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