Social Media Manager, Campaigns & Platform Strategy

Spotify
New York
Workplace: HybridFull timeUSD 124,000 - 177,000 annuallyFunction: Communications, PR & CommunityExperience: 5+ yearsSkills: ["Writing","Editing","Video editing","Operational rigor","Cross-functional collaboration","Cultural awareness"]

Lead social campaign execution across Spotify’s tentpole and always-on programs, managing end-to-end production from briefing to post-mortem. Partner on overarching social strategy for @ThisIsSpotify, including reimagining the X platform presence and publishing real-time content. Serve as social lead for corporate communications—turning company news and executive messaging into engaging social narratives—while coordinating cross-functional teams and external partners.

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FursaFursa
Spotify
Spotify
1 week ago

Social Media Manager, Campaigns & Platform Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead social campaign execution across Spotify’s tentpole and always-on programs, managing end-to-end production from briefing to post-mortem. Partner on overarching social strategy for @ThisIsSpotify, including reimagining the X platform presence and publishing real-time content. Serve as social lead for corporate communications—turning company news and executive messaging into engaging social narratives—while coordinating cross-functional teams and external partners.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community

Key Responsibilities

  • •Serve as day-to-day campaign lead for social across tentpole and always-on campaigns, managing execution from creative briefing through post-mortem.
  • •Coordinate with social strategy partners and external agencies to translate strategy into actionable plans with timelines, deliverables, and ownership.
  • •Lead campaign war rooms during peak moments to ensure real-time content is on-brand, on-strategy, and approved.
  • •Reimagine and own @ThisIsSpotify’s platform strategy on X, creating and publishing content including real-time trend responses and always-on storytelling.
  • •Serve as social lead for corporate communications by translating company news and executive messaging into social content and maintaining corporate social playbooks.

Pay and Benefits

Salary: USD 124,000 - 177,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kParental LeaveMeal AllowancePaid LeavePaid Holidays

Key Requirements

  • •5+ years of experience in social media management, focused on campaign execution and platform strategy.
  • •Proven track record leading social campaigns end-to-end for a major consumer brand or entertainment company.
  • •Deep expertise across Instagram, TikTok, X, Threads, and emerging platforms.
  • •Strong writing and editing skills with the ability to craft engaging copy across different platform voices and tones.
  • •Video editing proficiency to turn raw footage into polished social-native recaps and content.
Experience:5+ yearsSocial media managementConsumer brandEntertainmentCorporate communicationsReal-time social strategy
Skills:WritingEditingVideo editingOperational rigorCross-functional collaborationCultural awareness
Tech Stack:InstagramTikTokXThreads

Company Brief

Spotify
Provides a music, podcast and audio streaming service offering on-demand access to millions of tracks and podcasts, personalized recommendations, and advertising and subscription-based tiers for listeners and creators worldwide.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2006
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Glassdoor: 4.1
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