Marketing Strategy Manager - English speaker

Fever Up
Shanghai
Workplace: HybridFull timeFunction: Strategy & Corporate DevelopmentExperience: 8+ yearsSkills: ["Analytical mindset","Executive communication","Cross-functional collaboration","Strategic planning","Negotiation"]

Own end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth for Fever’s portfolio. Build scalable, localized campaigns for partners and Fever Originals, leading multi-channel performance across WeChat, WeChat/Alipay Mini Programs, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, Tencent Ads, Bilibili, and Baidu. Manage KOL/KOC and MCN strategy, budgets, forecasting, and P&L while coordinating with cross-functional teams and China-based partners.

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FursaFursa
Fever Up
Fever Up
5 days ago

Marketing Strategy Manager - English speaker

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Job Summary

Own end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth for Fever’s portfolio. Build scalable, localized campaigns for partners and Fever Originals, leading multi-channel performance across WeChat, WeChat/Alipay Mini Programs, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, Tencent Ads, Bilibili, and Baidu. Manage KOL/KOC and MCN strategy, budgets, forecasting, and P&L while coordinating with cross-functional teams and China-based partners.
Location: Shanghai
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end marketing strategy for APAC experiences, driving demand, visibility, and long-term growth.
  • •Develop scalable marketing strategies for APAC exclusive experiences, including partner events (F1, Harry Potter) and Fever Originals adapted for local consumers.
  • •Lead multi-channel digital campaigns across WeChat, WeChat/Alipay mini program surfaces, ByteDance Ocean Engine (Douyin/Toutiao), Xiaohongshu, and Baidu with strong ROI.
  • •Design and manage KOL/KOC and MCN strategy, including identifying, negotiating with, and managing creator and network relationships.
  • •Oversee marketing budgets and region P&L, and lead forecasting and data-driven decision-making to refine marketing models.

Pay and Benefits

Perks:Event DiscountLearning Support

Key Requirements

  • •8+ years of digital and growth marketing experience with hands-on expertise in China’s digital ecosystem (Tencent Ads, ByteDance Ocean Engine, Xiaohongshu, Bilibili, Baidu).
  • •Proven ability to design and execute large-scale marketing strategies with measurable business impact.
  • •Strong analytical mindset with performance metrics, forecasting, and P&L-driven decision-making.
  • •Experience running/commissioning KOL/KOC campaigns and negotiating with MCNs, including knowledge of typical fee structures and tiering.
  • •Native/bilingual English; Mandarin Chinese professional working proficiency strongly preferred (spoken and written).
Experience:8+ yearsDigital marketingGrowth marketingEntertainmentExperiential marketingConsumer tech
Education:
Skills:Analytical mindsetExecutive communicationCross-functional collaborationStrategic planningNegotiation
Languages:EnglishSpanishMandarin Chinese
Tech Stack:WeChatAlipay Mini ProgramsWeChat Official AccountsWeChat PayDouyinToutiaoXiaohongshuTencent AdsBilibiliByteDance Ocean EngineOcean EngineBaiduMetaTikTokGoogleCRMKOLKOCMCNP&L

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn