VP, Demand Generation

CoLab
Canada, United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Mentoring","Data-driven decision making","Analytical storytelling","Strategic thinking"]

Own marketing-sourced pipeline and evolve the demand function into a mature, scalable engine. Lead a 4-person demand generation team to architect integrated multi-channel programs across paid, OOH, events, and ABM, optimizing pipeline, conversion, and CAC efficiency. Oversee budget, forecasting, and ROI tracking, collaborate closely with Sales and executives on revenue outcomes, and translate data into executive-ready narratives to drive repeatable growth in enterprise B2B SaaS.

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CoLab
CoLab
6 days ago

VP, Demand Generation

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Last checked: 10 hours agoStatus: Live

Job Summary

Own marketing-sourced pipeline and evolve the demand function into a mature, scalable engine. Lead a 4-person demand generation team to architect integrated multi-channel programs across paid, OOH, events, and ABM, optimizing pipeline, conversion, and CAC efficiency. Oversee budget, forecasting, and ROI tracking, collaborate closely with Sales and executives on revenue outcomes, and translate data into executive-ready narratives to drive repeatable growth in enterprise B2B SaaS.
Location: Canada, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own marketing-sourced pipeline creation, conversion, and efficiency, including CAC.
  • •Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM.
  • •Lead, mentor, and grow the demand gen team (currently four direct reports).
  • •Stand up CoLab’s first ABM motion and refine it into a repeatable program.
  • •Own demand gen budget, forecasting, and ROI tracking; collaborate with Sales and execs to drive revenue outcomes.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveEquityRrsp Matching

Key Requirements

  • •10+ years of B2B SaaS demand generation experience, including 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar).
  • •Proven track record building and scaling demand gen teams delivering measurable pipeline and revenue growth.
  • •Demonstrated success maturing pipeline for small target account lists with high ASPs and complex buying committees.
  • •Experience partnering with product marketing to deliver nuanced messaging at scale across channels, including personalization.
  • •Strong quantitative skills using data to understand pipeline drivers and influence executives with data-backed storytelling.
Experience:10+ yearsB2B SaaSEnterprise B2BSaaS
Skills:LeadershipMentoringData-driven decision makingAnalytical storytellingStrategic thinking
Languages:English

Company Brief

CoLab
Provides a cloud-based construction quality and issue management platform that centralizes photos, punch lists, RFIs, and collaboration workflows to help teams track, resolve, and report construction defects and progress.
Industry: Construction Tech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: United States
WebsiteLinkedIn