4 days ago

Account Based Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead account-based marketing execution for priority global enterprise accounts by partnering with Sales to build account strategies and activate personalized 1:1 and 1:few programs. Translate account priorities into targeted campaign briefs, value propositions, and playbooks using modular content, events, digital engagement, and sales enablement. Orchestrate multi-channel ABM across digital, paid media, LinkedIn, email, and events, then measure engagement, pipeline influence, and performance to optimize and scale best practices.

Location: Singapore, Bengaluru

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Partner with Sales to identify and align on priority accounts for ABM execution, including account objectives, growth opportunities, whitespace, and stakeholder priorities.
•Develop account-specific ABM plans for 1:1 and 1:few campaigns aligned to sales motions, customer needs, business outcomes, and revenue goals.
•Request and use account insights to understand customer priorities, install base, buying committee, competitive landscape, propensity signals, and engagement history.
•Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, executive engagement, events/webinars, direct mail, and sales outreach, and enable Sales with next-best actions.
•Track engagement and performance (pipeline influence and opportunity movement), partner with Marketing Operations/Insights on measurement and reporting, and continuously optimize and share best practices.

Key Requirements

•Four-year or graduate degree in Marketing, Business Administration, or related discipline, or equivalent work experience.
•10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution.
•Experience developing and executing targeted campaigns for enterprise or strategic accounts.
•Strong understanding of ABM motions, including 1:1, 1:few, and account-cluster-based marketing.
•Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans.

Experience:B2B marketingAccount-based marketingDemand generationEnterprise marketing

Education:Bachelor's in Marketing, Business Administration

Skills:Effective communicationStorytellingStakeholder managementProject managementResults orientation

Tech Stack:SalesforceCRMMarketing automationLinkedIn

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

Loading job details...

Preparing the role view and application actions.