Brand Marketing Manager

Affirm
United States, Canada
Workplace: RemoteContractUSD 146,000 - 225,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Problem-solving","Creative thinking","Partnership","Influencing","Collaboration"]

Own brand and partner campaign strategy from brief through launch and retros, translating business goals and consumer insight into recommendations that shape how Affirm invests. Lead partner campaign brief development and coordinate across Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms. Set GTM investment priorities, build learning frameworks, and drive brand measurement and reporting to inform brand-health decisions and campaign-by-campaign improvements.

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Affirm
Affirm
1 day ago

Brand Marketing Manager

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Last checked: 9 minutes agoStatus: Live

Job Summary

Own brand and partner campaign strategy from brief through launch and retros, translating business goals and consumer insight into recommendations that shape how Affirm invests. Lead partner campaign brief development and coordinate across Partner Marketing, Product Marketing, Creative, Social, Paid, and Comms. Set GTM investment priorities, build learning frameworks, and drive brand measurement and reporting to inform brand-health decisions and campaign-by-campaign improvements.
Location: United States, Canada
Workplace: Remote
Employment Type: Contract
Job Function: Marketing & Growth

Key Responsibilities

  • •Own campaign strategy and architecture for priority brand and partner moments, including co-marketing and ongoing merchant and promotional campaigns.
  • •Drive early strategic thinking and lead brief development for partner campaigns, aligning multiple marketing and communications partners on narrative, channels, and success definitions.
  • •Set campaign GTM strategy and investment priorities, determining how timelines, workflows, and budget allocation across channel leads are managed.
  • •Build a learning culture by defining what works across campaigns and turning learnings into reusable frameworks and standards.
  • •Own brand measurement and reporting with paid and analyst partners, maintain brand-health tracking integrity, and hold execution partners accountable to briefs.

Pay and Benefits

Salary: USD 146,000 - 225,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveEquity

Key Requirements

  • •8-10 years in brand marketing, integrated marketing, or a closely related discipline, managing full campaigns from strategy through launch.
  • •Experience with both agency and in-house teams, including briefing and running creative on strategy, budget, and timeline.
  • •A track record building brand awareness, equity, and differentiation using data and consumer insight.
  • •Ability to evaluate performance against business KPIs and make data-informed tradeoffs.
  • •Comfort working in a complex, matrixed marketing organization and aligning cross-functional partners through influence.
Experience:8-10 years
Skills:Problem-solvingCreative thinkingPartnershipInfluencingCollaboration
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Affirm
Provides point-of-sale lending and buy-now-pay-later (BNPL) solutions for consumers and merchants, enabling installment payments, consumer financing, and embedded financial services through APIs and partnerships with retailers and platforms.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn