HelloFresh

1 month ago

Growth Marketing Specialist, Direct Mail

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Plan, execute, and optimize Direct Mail acquisition campaigns across HelloFresh’s Canadian brands (HelloFresh, Chefs Plate, Factor). Own end-to-end operations from audience planning and print production to budgeting, vendor management, and reporting. Collaborate with Analytics, Finance, Brand, Creative, Product Marketing, and Growth teams; leverage AI tools to automate tasks and improve CAC, ROI, and conversions.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, execute, and optimize Direct Mail acquisition campaigns, with a clear understanding of CAC, ROI, conversion, volume, and overall channel efficiency.
•Support the end-to-end campaign process across strategy, audience selection, print production, vendor coordination, deployment, budget tracking, and performance analysis, collaborating with Analytics, Finance, Brand, Creative, Product Marketing, and Growth teams.
•Own creative development workflows, including briefing, design review and approval, copy review, landing page coordination, and alignment with campaign objectives.
•Contribute to the Direct Mail testing roadmap across audiences, creative, formats, offers, timing, and other levers that improve campaign performance.
•Track, analyze, and present campaign performance insights to inform future investment decisions, testing priorities, and channel strategy

Pay and Benefits

Perks:Health InsuranceRrsp MatchingPaid LeaveRemote Work

Key Requirements

•Bachelors degree in Business, Marketing, or a related field (BBA or BComm preferred)
•3+ years of professional experience in growth marketing, offline marketing, direct mail, print media, CRM, lifecycle marketing or other acquisition-focused roles
•Strong Excel or Google Sheets skills with experience managing large data sets, campaign trackers, budgets, and reporting files
•Strong analytical skills with comfort working with acquisition and performance marketing metrics (CAC, ROI, payback, conversion, budget tracking, campaign efficiency)
•Exceptional project management skills with the ability to plan, prioritize, and execute in a fast-moving environment

Experience:3+ yearsGrowth marketingOffline marketingDirect mailCRM

Education:Bachelor's

Skills:OwnershipAnalyticalProject managementCollaborationAttention to detail

Languages:EnglishFrench

Tech Stack:ExcelGoogle SheetsCRMA/B testingData analysisVendor management

Company Brief

HelloFresh

HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn

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HelloFresh

1 month ago

Growth Marketing Specialist, Direct Mail

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, execute, and optimize Direct Mail acquisition campaigns, with a clear understanding of CAC, ROI, conversion, volume, and overall channel efficiency.
•Support the end-to-end campaign process across strategy, audience selection, print production, vendor coordination, deployment, budget tracking, and performance analysis, collaborating with Analytics, Finance, Brand, Creative, Product Marketing, and Growth teams.
•Own creative development workflows, including briefing, design review and approval, copy review, landing page coordination, and alignment with campaign objectives.
•Contribute to the Direct Mail testing roadmap across audiences, creative, formats, offers, timing, and other levers that improve campaign performance.
•Track, analyze, and present campaign performance insights to inform future investment decisions, testing priorities, and channel strategy

Pay and Benefits

Perks:Health InsuranceRrsp MatchingPaid LeaveRemote Work

Key Requirements

•Bachelors degree in Business, Marketing, or a related field (BBA or BComm preferred)
•3+ years of professional experience in growth marketing, offline marketing, direct mail, print media, CRM, lifecycle marketing or other acquisition-focused roles
•Strong Excel or Google Sheets skills with experience managing large data sets, campaign trackers, budgets, and reporting files
•Strong analytical skills with comfort working with acquisition and performance marketing metrics (CAC, ROI, payback, conversion, budget tracking, campaign efficiency)
•Exceptional project management skills with the ability to plan, prioritize, and execute in a fast-moving environment

Experience:3+ yearsGrowth marketingOffline marketingDirect mailCRM

Education:Bachelor's

Skills:OwnershipAnalyticalProject managementCollaborationAttention to detail

Languages:EnglishFrench

Tech Stack:ExcelGoogle SheetsCRMA/B testingData analysisVendor management

Company Brief

HelloFresh

Industry: FoodTech

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Berlin, Germany

Founded: 2011

Glassdoor: 3.6

Website LinkedIn