Senior Manager, Dealer Brand

Discover Financial
Plano
Workplace: OnsiteFull timeUSD 161,500 - 184,300 annuallyFunction: Administration & Executive AssistanceExperience: 7+ yearsEducation: bachelorsSkills: ["Leadership","Communication","Presentation","Collaboration","Data-driven decision-making"]

Lead Capital One Auto’s dealer brand marketing for nationally scaled initiatives across the dealer journey. Own the brand agenda, roadmap, and channel strategy to drive awareness, acquisition, engagement, and retention through omni-channel campaigns. Serve as a subject matter expert on the Navigator Platform and Dealer Finance offerings, using marketing analytics, competitor intelligence, and customer insights to optimize performance. Manage and grow a high-performing brand marketing team and influence senior executives with clear recommendations.

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Discover Financial
Discover Financial
2 weeks ago

Senior Manager, Dealer Brand

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Job Summary

Lead Capital One Auto’s dealer brand marketing for nationally scaled initiatives across the dealer journey. Own the brand agenda, roadmap, and channel strategy to drive awareness, acquisition, engagement, and retention through omni-channel campaigns. Serve as a subject matter expert on the Navigator Platform and Dealer Finance offerings, using marketing analytics, competitor intelligence, and customer insights to optimize performance. Manage and grow a high-performing brand marketing team and influence senior executives with clear recommendations.
Location: Plano
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute integrated dealer brand strategies and nationally scaled marketing projects with cross-functional partners.
  • •Set and own the brand agenda, roadmap, and channel strategy for nationally scaled initiatives.
  • •Oversee cross-channel campaigns across digital, traditional, and experiential touchpoints to drive awareness and lifecycle outcomes.
  • •Strengthen brand identity consistency across voice, visual identity, and storytelling for dealer customer and partner touchpoints.
  • •Use analytics, competitor intelligence, and customer insights to optimize performance and lead Marketing ROI reporting while mentoring and growing the brand team.

Pay and Benefits

Salary: USD 161,500 - 184,300 annually

Key Requirements

  • •Bachelor's degree or military experience.
  • •At least 7 years of experience in direct response marketing, brand marketing, B2B marketing, or corporate communications.
  • •At least 1 year of people management experience.
  • •Deep knowledge of brand marketing with experience in financial services, fintech, automotive, and/or B2B SaaS industries.
  • •Expertise in omni-channel marketing across digital, social, content, traditional, and experiential activations.
Experience:7+ yearsFintechAutomotiveB2B SaaSFinancial services
Education:Bachelor's
Skills:LeadershipCommunicationPresentationCollaborationData-driven decision-making

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn