Brand Strategy Manager

Match Group
New York, Los Angeles
Workplace: HybridFull timeUSD 130,000 - 143,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 7+ yearsSkills: ["Strategic thinking","Storytelling","Partnership building","Cross-functional communication","Analytical thinking"]

Lead insight-driven brand strategy for Tinder by designing qualitative research (IDIs, focus groups, ethnographies) and translating findings into positioning, messaging, creative direction, and go-to-market recommendations. Partner closely with Product Marketing to ground feature naming and launches in the broader brand narrative. Shape annual brand strategy and messaging frameworks using brand health tracking, social listening, cultural foresight, and trend analysis to keep Tinder culturally relevant and effective globally.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Match Group
Match Group
3 days ago

Brand Strategy Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead insight-driven brand strategy for Tinder by designing qualitative research (IDIs, focus groups, ethnographies) and translating findings into positioning, messaging, creative direction, and go-to-market recommendations. Partner closely with Product Marketing to ground feature naming and launches in the broader brand narrative. Shape annual brand strategy and messaging frameworks using brand health tracking, social listening, cultural foresight, and trend analysis to keep Tinder culturally relevant and effective globally.
Location: New York, Los Angeles
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Develop and implement qualitative research initiatives (IDIs, focus groups) to uncover deep user insights, cultural contexts, and brand opportunities.
  • •Translate research findings into actionable recommendations that shape brand strategy, feature positioning, messaging, and marketing campaigns.
  • •Design and execute creative testing plans with Marketing to optimize messaging and assess campaign impact on brand metrics and audience perception.
  • •Produce cultural foresight and trend insights using social listening and digital ethnography, and partner with Analytics/Product Research to synthesize themes and findings.
  • •Influence stakeholders by serving as the strategic architect of the consumer voice and feeding intelligence into brand planning frameworks and go-to-market messaging.

Pay and Benefits

Salary: USD 130,000 - 143,000 annually
Perks:Health InsuranceDentalVision401kEquityParental LeaveLearning BudgetGym MembershipPet InsuranceCommuter Benefits

Key Requirements

  • •7+ years in consumer insights, market research, brand strategy, or related fields.
  • •Experience designing and conducting qualitative research (IDIs, focus groups, ethnographies) and translating insights into strategic business recommendations.
  • •Proven ability to interpret brand health tracking studies and explain the “why” behind movement.
  • •Extensive experience developing brand strategy narratives, briefs, and positioning statements.
  • •Exceptional storytelling skills to communicate insights and recommendations to stakeholders.
Experience:7+ years
Skills:Strategic thinkingStorytellingPartnership buildingCross-functional communicationAnalytical thinking

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor