Salesforce

2 days ago

Product Marketing Manager - Data Governance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Define and execute go-to-market plans to drive Informatica growth through product launches and market expansion. Own positioning and messaging for target personas, translate technical capabilities into customer value, and create sales enablement tools like pitch decks and battlecards. Lead competitive and customer intelligence, partner with Demand Gen to shape campaign strategy, and measure performance to improve pipeline influence and launch readiness.

Location: Bengaluru

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and execute GTM plans for Informatica growth through launches, new features, and market expansions.
•Develop positioning and messaging frameworks across the buyer journey and craft value propositions for target segments and industries.
•Create sales enablement materials (pitch decks, battlecards, one-pagers, demo scripts, and objection guides) and deliver training with Sales and SE teams.
•Conduct competitive analysis and synthesize customer research, win/loss data, and analyst insights to inform strategy.
•Partner with Demand Gen to develop campaign strategy, messaging, segmentation, targeting criteria, and measure/optimize performance with Marketing Ops.

Key Requirements

•5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
•Proven track record executing GTM strategies and product launches.
•Strong ability to translate technical concepts into clear business value.
•Exceptional written and verbal communication skills.
•Experience collaborating with Sales, Product, and Demand Gen teams and a data-driven, outcome-focused mindset.

Experience:5+ yearsB2B SaaSEnterprise software

Skills:CommunicationCollaborationData-drivenCustomer-focusedStrategic thinking

Tech Stack:InformaticaCRMSalesforceSlackGTM toolsMarketing Ops

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

2 days ago

Product Marketing Manager - Data Governance

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Bengaluru

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Define and execute GTM plans for Informatica growth through launches, new features, and market expansions.
•Develop positioning and messaging frameworks across the buyer journey and craft value propositions for target segments and industries.
•Create sales enablement materials (pitch decks, battlecards, one-pagers, demo scripts, and objection guides) and deliver training with Sales and SE teams.
•Conduct competitive analysis and synthesize customer research, win/loss data, and analyst insights to inform strategy.
•Partner with Demand Gen to develop campaign strategy, messaging, segmentation, targeting criteria, and measure/optimize performance with Marketing Ops.

Key Requirements

•5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
•Proven track record executing GTM strategies and product launches.
•Strong ability to translate technical concepts into clear business value.
•Exceptional written and verbal communication skills.
•Experience collaborating with Sales, Product, and Demand Gen teams and a data-driven, outcome-focused mindset.

Experience:5+ yearsB2B SaaSEnterprise software

Skills:CommunicationCollaborationData-drivenCustomer-focusedStrategic thinking

Tech Stack:InformaticaCRMSalesforceSlackGTM toolsMarketing Ops

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor