Paid Media Manager (Social and Search)

Incubeta
Cape Town
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 3+ yearsEducation: bachelorsSkills: ["Client communication","Analytical skills","Problem-solving","Organizational skills","Team collaboration"]

Own the planning, setup, execution, and optimization of paid social and paid search campaigns to drive ROI for clients. Use programmatic buying, audience targeting, and bidding strategies to improve performance across video, mobile, and display. Analyze GA4 and other performance metrics, troubleshoot campaign manager issues, and deliver clear reporting and recommendations to internal teams and clients. Collaborate with data, SEO, and ad copy teams to ensure seamless campaign delivery.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Incubeta
Incubeta
22 hours ago

Paid Media Manager (Social and Search)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Own the planning, setup, execution, and optimization of paid social and paid search campaigns to drive ROI for clients. Use programmatic buying, audience targeting, and bidding strategies to improve performance across video, mobile, and display. Analyze GA4 and other performance metrics, troubleshoot campaign manager issues, and deliver clear reporting and recommendations to internal teams and clients. Collaborate with data, SEO, and ad copy teams to ensure seamless campaign delivery.
Location: Cape Town
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Research and set up strategic campaign plans based on country consultant guidance and client goals.
  • •Collaborate with internal and external consultants, account managers, and clients to craft and execute media buying strategies.
  • •Partner with data/analytics, SEO, and ad copy teams to ensure seamless integration across campaign briefs and execution.
  • •Manage cross-platform execution across DSPs for desktop, mobile, and video, ensuring quality results.
  • •Monitor revenue and performance against KPIs, analyze cross-channel impacts, troubleshoot issues, and deliver optimization recommendations and monthly cost/revenue reporting.

Key Requirements

  • •3+ years of paid media management focused on social and search platforms (e.g., Google Ads, Meta).
  • •Strong experience optimizing cross-channel campaigns for video, mobile, and display advertising with ROI and performance metrics.
  • •Ability to interpret GA4 data and turn insights into actionable optimization and reporting.
  • •Technical troubleshooting skills for buying platforms and campaign management tools, with proactive problem-solving.
  • •Bachelor’s degree or higher in Marketing, Business, or a related field.
Experience:3+ yearsDigital marketingMedia buyingProgrammatic advertising
Education:Bachelor's in Marketing, Business, or a related field
Skills:Client communicationAnalytical skillsProblem-solvingOrganizational skillsTeam collaboration
Tech Stack:Google AdsMetaGA4Google Tag Manager 360Campaign ManagerDSP platformsSSPsExchangesGoogle Campaign Manager (CM)

Company Brief

Incubeta
Global marketing performance agency providing media, data, creative and technology services to help brands drive growth, in-housing and digital transformation across multiple industries and markets.
Industry: Professional Services
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1995
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor