Senior Copywriter

Bitpanda
Vienna
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 3+ yearsSkills: ["Copy strategy","Conceptual execution","Localization","Message testing","Brand voice consistency"]

Define Bitpanda’s German brand voice for the DACH audience by leading copy strategy and conceptual execution across all channels. Create 360° campaign concepts and messaging, from campaign hooks and video scripts to OOH, landing pages, and performance ads. Translate complex crypto, stocks, ETFs, and digital-asset topics into clear, compliant, high-converting copy. Collaborate with an AI-integrated studio team to accelerate ideation and optimize workflows while maintaining tone-of-voice guidelines.

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FursaFursa
Bitpanda
Bitpanda
16 hours ago

Senior Copywriter

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Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Define Bitpanda’s German brand voice for the DACH audience by leading copy strategy and conceptual execution across all channels. Create 360° campaign concepts and messaging, from campaign hooks and video scripts to OOH, landing pages, and performance ads. Translate complex crypto, stocks, ETFs, and digital-asset topics into clear, compliant, high-converting copy. Collaborate with an AI-integrated studio team to accelerate ideation and optimize workflows while maintaining tone-of-voice guidelines.
Location: Vienna
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Lead copy strategy and conceptual execution across channels for the primary DACH audience
  • •Own 360° campaign ideation by partnering with art directors, 3D artists, and designers
  • •Translate complex financial concepts (crypto, stocks, ETFs, digital assets) into engaging, accessible, compliant copy
  • •Use AI-integrated studio workflows and LLMs to accelerate ideation, test messaging variations, and optimize copy processes
  • •Develop and maintain German tone-of-voice guidelines across external and internal communications

Pay and Benefits

Equity and Bonus:Equity
Perks:Hybrid WorkingEquityHealth InsuranceLearning BudgetPaid Leave

Key Requirements

  • •Native-level German with exceptional written and spoken proficiency (idiomatic, culturally current, and precise)
  • •Business-fluent English proficiency for a global company environment
  • •3+ years of creative agency or brand experience with multi-channel campaign work
  • •A 360° portfolio including short-form and long-form copy (e.g., OOH, social, performance ads, video scripts, editorial)
  • •Curiosity with AI tools and modern creative workflows; fintech/crypto awareness is a strong plus
Experience:3+ yearsFintechCryptoAdvertisingBrand communications
Skills:Copy strategyConceptual executionLocalizationMessage testingBrand voice consistency
Languages:GermanEnglish
Tech Stack:AI toolsLLMsUdemy

Company Brief

Bitpanda
Bitpanda is a Vienna-based fintech platform that enables users to buy, sell and invest in cryptocurrencies, stocks, ETFs and other digital assets via a retail-friendly app and brokerage services.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: Vienna, Austria
Founded: 2014
WebsiteLinkedIn