Product Manager - Social Features (Content)

Binance
Hong Kong
Workplace: RemoteFull timeFunction: Product ManagementExperience: 3-8 yearsSkills: ["Collaboration","Communication","Product judgment","Product sense","Structured product thinking"]

Own the end-to-end social features product lifecycle for Binance Chat and Square content. You’ll plan and iterate core capabilities like posting, commenting, sharing, content discovery, recommendations, group chat, messaging, and community groups. Define and improve user journeys across entry points, collaborate with engineering and cross-functional teams to build and iterate the interaction system, and monitor engagement metrics to analyze behavior and drive growth strategies.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Binance
Binance
1 year ago

Product Manager - Social Features (Content)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own the end-to-end social features product lifecycle for Binance Chat and Square content. You’ll plan and iterate core capabilities like posting, commenting, sharing, content discovery, recommendations, group chat, messaging, and community groups. Define and improve user journeys across entry points, collaborate with engineering and cross-functional teams to build and iterate the interaction system, and monitor engagement metrics to analyze behavior and drive growth strategies.
Location: Hong Kong
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Own the end-to-end product lifecycle of Binance Chat and Square social features, driving planning and iteration of core functions.
  • •Design and optimize user journeys across key entry points to ensure seamless cross-page navigation and consistent posting/interaction experiences.
  • •Collaborate with engineering and cross-functional teams to build and iterate the social interaction system, including publishing, comments, personalized distribution, group management, and messaging flows.
  • •Monitor core social engagement metrics (posting rate, interaction rate, retention, DAU), analyze user behavior across content types and entry points, and formulate growth strategies.

Key Requirements

  • •3–8 years of experience in social, community, or content products; experience with Web3 or community-driven products is a plus.
  • •Translate complex interaction scenarios into clear product solutions with defined state transitions and edge-case handling.
  • •Collaborate effectively with engineering, design, operations, and external partner teams.
  • •Balance user experience consistency with scenario-specific constraints using strong product judgment.
  • •Apply strong product sense from community user journeys, interaction design, and content ecosystem dynamics.
Experience:3-8 yearsSocial productsCommunity productsContent productsWeb3Community-driven products
Skills:CollaborationCommunicationProduct judgmentProduct senseStructured product thinking

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn