Citizens Bank

3 months ago

Answer Engine Optimization Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Strategic and hands-on leader responsible for building and operating Citizens’ Answer Engine Optimization Center of Excellence, driving visibility, accuracy, and authority across AI-driven search and answer environments; partners across Content Strategy, SEO, Brand, Analytics, Product, and Legal to surface trusted knowledge and influence business outcomes.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Software Engineering

Key Responsibilities

•Lead the evolution of Citizens’ search practice from traffic‑driven SEO to AEO, focused on visibility, authority, and trust across answer engines.
•Develop, operationalize, and scale Citizens’ enterprise AEO strategy and roadmap aligned with business priorities.
•Educate stakeholders on how to increase Citizens’ visibility, and measure the quality of traffic sourced from answer engine.
•Earn cross-functional buy-in, evangelize and implement content and technical AEO best practices.
•Analyze how customers encounter Citizens and competitors across answer engines and translate insights into actionable strategy.

Pay and Benefits

Perks:Health InsuranceDentalRetirement Benefits

Key Requirements

•7-10+ years of experience in SEO, search strategy, and digital discovery, ideally within financial services or other regulated, YMYL industries.
•Deep understanding of answer engines, AEO, AI-powered search, and conversational discovery.
•Experience optimizing answer content (e.g., featured snippets, FAQs, comparisons), including for sensitive or complex topics.
•Proven ability to translate complex data into insights, narratives, and strategic recommendations for senior audiences.
•Strong cross-functional collaboration and governance, working with teams such as Content Strategy, SEO, Analytics, Product, Legal, Risk, and Compliance.

Experience:Financial services

Education:Bachelor's

Skills:Cross-functional collaborationInfluencingCommunicationLeadershipProblem-solving

Tech Stack:Google AI OverviewsChatGPTClaudePerplexityScreaming FrogConductorAhrefsGoogle Search ConsoleAdobe Analytics

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website

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Citizens Bank

3 months ago

Answer Engine Optimization Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Software Engineering

Key Responsibilities

•Lead the evolution of Citizens’ search practice from traffic‑driven SEO to AEO, focused on visibility, authority, and trust across answer engines.
•Develop, operationalize, and scale Citizens’ enterprise AEO strategy and roadmap aligned with business priorities.
•Educate stakeholders on how to increase Citizens’ visibility, and measure the quality of traffic sourced from answer engine.
•Earn cross-functional buy-in, evangelize and implement content and technical AEO best practices.
•Analyze how customers encounter Citizens and competitors across answer engines and translate insights into actionable strategy.

Pay and Benefits

Perks:Health InsuranceDentalRetirement Benefits

Key Requirements

•7-10+ years of experience in SEO, search strategy, and digital discovery, ideally within financial services or other regulated, YMYL industries.
•Deep understanding of answer engines, AEO, AI-powered search, and conversational discovery.
•Experience optimizing answer content (e.g., featured snippets, FAQs, comparisons), including for sensitive or complex topics.
•Proven ability to translate complex data into insights, narratives, and strategic recommendations for senior audiences.
•Strong cross-functional collaboration and governance, working with teams such as Content Strategy, SEO, Analytics, Product, Legal, Risk, and Compliance.

Experience:Financial services

Education:Bachelor's

Skills:Cross-functional collaborationInfluencingCommunicationLeadershipProblem-solving

Tech Stack:Google AI OverviewsChatGPTClaudePerplexityScreaming FrogConductorAhrefsGoogle Search ConsoleAdobe Analytics

Company Brief

Citizens Bank

Regional bank offering retail and commercial banking, mortgage lending, wealth management, and payment services to individuals and businesses across the United States.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Providence, United States

Founded: 1828

Website