Team Lead, Display and Video Marketing

HelloFresh
New York
Workplace: OnsiteFull timeUSD 130,200 - 167,400Function: Marketing & GrowthExperience: 5-7 yearsSkills: ["Leadership","Coaching","Data-driven decision-making","Communication","Cross-functional collaboration","Ownership mindset","Testing discipline"]

Own execution and performance for Display & Video user acquisition across YouTube, Google Demand Gen, and non-Google programmatic channels. Lead and coach a small team of specialists, manage campaign optimization and budget pacing, and drive a structured testing agenda using A/B tests and audience experiments. Partner with CRO, Creative, Brand, and Product teams to improve click-to-subscription journeys, while working with analytics and AdTech teams on measurement frameworks like Marketing Mix Modeling.

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HelloFresh
HelloFresh
18 hours ago

Team Lead, Display and Video Marketing

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Last checked: 13 hours agoStatus: Live

Job Summary

Own execution and performance for Display & Video user acquisition across YouTube, Google Demand Gen, and non-Google programmatic channels. Lead and coach a small team of specialists, manage campaign optimization and budget pacing, and drive a structured testing agenda using A/B tests and audience experiments. Partner with CRO, Creative, Brand, and Product teams to improve click-to-subscription journeys, while working with analytics and AdTech teams on measurement frameworks like Marketing Mix Modeling.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and develop a team of Display & Video specialists with regular 1:1s and performance feedback.
  • •Own setup, management, and day-to-day optimization of Display & Video campaigns across YouTube, Google Demand Gen, and non-Google programmatic channels to meet KPIs and pace budgets.
  • •Drive a structured testing agenda, running A/B tests and audience segmentation experiments and turning results into repeatable playbooks.
  • •Partner cross-functionally with CRO, Creative, Brand, and Product teams to ensure a seamless user journey from click to first subscription.
  • •Collaborate with Tracking, Creative, Marketing Analytics, and AdTech teams to launch partners and support measurement frameworks including Marketing Mix Modeling (MMM).

Pay and Benefits

Salary: USD 130,200 - 167,400
Perks:401kPaid LeaveHealth InsuranceParental Leave

Key Requirements

  • •5–7 years of professional experience in digital marketing, with at least 2–3 years focused on display and/or video-based acquisition media.
  • •Hands-on experience managing campaigns in Google Ads and/or Amazon DSP and AppLovin at meaningful scale.
  • •Experience line-managing or formally mentoring direct reports, with a demonstrated ability to coach and hold a team to a high standard.
  • •Strong understanding of tracking and reporting platforms such as GA4.
  • •Comfort interpreting performance data across BI tools (Looker, Tableau) and communicating insights to technical and non-technical stakeholders.
Experience:5-7 yearsDigital marketingProgrammatic advertisingB2C subscriptionE-commerce
Skills:LeadershipCoachingData-driven decision-makingCommunicationCross-functional collaborationOwnership mindsetTesting discipline
Languages:English
Tech Stack:YouTubeGoogle Demand GenGoogle AdsAmazon DSPAppLovinThe Trade DeskGA4LookerTableauMarketing Mix Modelling (MMM)Google Ads ScriptsClaudeGeminiMarketing AnalyticsAdTechA/B testingAudience segmentation

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn