Senior Marketing Specialist

ClearStar
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Written and verbal communication","Attention to detail","Analytical rigor","Solutions-oriented mindset","Commercial awareness"]

Own multi-channel marketing execution, combining creative and analytical skills to grow brand visibility, demand, and lead quality. Build and optimize landing pages and web content, apply SEO/GEO and AI-driven marketing best practices, and run A/B tests to improve conversion and ROI. Manage social media and content calendars, support executive marketing needs, and closely align lead generation efforts with Sales using performance reporting and analytics.

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FursaFursa
ClearStar
ClearStar
1 day ago

Senior Marketing Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own multi-channel marketing execution, combining creative and analytical skills to grow brand visibility, demand, and lead quality. Build and optimize landing pages and web content, apply SEO/GEO and AI-driven marketing best practices, and run A/B tests to improve conversion and ROI. Manage social media and content calendars, support executive marketing needs, and closely align lead generation efforts with Sales using performance reporting and analytics.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Formulate, design, and execute custom web pages and landing pages; redesign site pages to match branding guidelines.
  • •Optimize website content for search engines and AI/LLM-driven search experiences using SEO and GEO best practices.
  • •Research, evaluate, and launch multi-channel lead generation and demand generation campaigns; manage forms, CTAs, and conversion paths.
  • •Develop and implement social media strategies, create engaging content, schedule posts, and respond to inquiries in a timely, on-brand manner.
  • •Support Marketing leadership and executives by coordinating marketing/content execution and ensuring strategic initiatives are delivered on time and within budget.

Pay and Benefits

Perks:Health InsuranceLife InsuranceDentalVision401kPaid LeaveHolidaysEmployee AssistanceVolunteer Time

Key Requirements

  • •6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role.
  • •Proficiency in traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing.
  • •Advanced proficiency with Microsoft Office and Adobe Creative Suite.
  • •Experience using LLMs/AI to assist with content development, visual graphics, and marketing efficiency.
  • •Knowledge of web analytics tools (e.g., Google Analytics, Google Ads) and familiarity with HTML, CSS, and WordPress.
Experience:6+ yearsB2B SaaSBackground screeningHR technologyHuman capital management
Education:Bachelor's in Marketing, Communications, or related field
Skills:Written and verbal communicationAttention to detailAnalytical rigorSolutions-oriented mindsetCommercial awareness
Certifications:American Marketing Association
Tech Stack:Microsoft OfficeAdobe Creative SuiteAILLMsSEOGEOSocial mediaEmail marketingContent marketingGoogle AnalyticsGoogle AdsHTMLCSSWordPressHubSpotA/B testingWeb analytics platformsGoToWebinar

Company Brief

ClearStar
Provides background screening, drug testing, and HR compliance solutions via technology-enabled services to help employers verify candidate credentials, manage risk, and streamline hiring and onboarding processes.
Industry: HR Tech
Growth: Established Company
Headquarters: Jacksonville, United States
Website