Manager, Product Marketing

2K
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Data-driven decision-making","Operational rigor","Stakeholder management","Leadership"]

Own end-to-end, full-funnel marketing campaigns for PGA TOUR 2K’s live-service ecosystem, including seasonal executions, free-to-play activations, in-game promotions, and real-world event tie-ins. Serve as the product’s marketing source of truth through player insights and analytics, shaping lifecycle messaging and optimization. Lead high-profile brand partnerships and influencer activations, and coordinate integrated global campaign execution across partnerships, product, and shared service teams.

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FursaFursa
2K
2K
1 day ago

Manager, Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end, full-funnel marketing campaigns for PGA TOUR 2K’s live-service ecosystem, including seasonal executions, free-to-play activations, in-game promotions, and real-world event tie-ins. Serve as the product’s marketing source of truth through player insights and analytics, shaping lifecycle messaging and optimization. Lead high-profile brand partnerships and influencer activations, and coordinate integrated global campaign execution across partnerships, product, and shared service teams.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Manage comprehensive end-to-end marketing campaigns across live services, often juggling multiple concurrent campaigns.
  • •Provide player-focused marketing expertise through deep product knowledge, including testing features and using player insights/analytics.
  • •Own in-game lifecycle strategy by architecting messaging and offer constructs and optimizing evergreen messaging and intervention timing.
  • •Lead brand partnerships, influencer tie-ins, and promotional activations in collaboration with partnerships and product teams.
  • •Build and maintain high-trust relationships to enable zero-friction execution of integrated global campaigns.

Key Requirements

  • •Proven product marketing experience, live-service campaign management, or lifecycle marketing within gaming or digital entertainment.
  • •Extensive knowledge or strong interest in sports, ideally golf.
  • •Passion for delivering thoughtfully integrated campaigns that drive awareness, acquisition, and retention.
  • •Deep understanding of measuring and reporting marketing performance across owned, earned, and paid channels.
  • •Strong ability to interpret data and use learnings for real-time decision making.
Experience:GamingDigital entertainmentLive-service gaming
Skills:Cross-functional collaborationData-driven decision-makingOperational rigorStakeholder managementLeadership
Languages:English
Tech Stack:PlayStationXboxSteam

Company Brief

2K
2K is a video game publisher and developer known for sports, action, and strategy franchises such as NBA 2K, WWE 2K, Borderlands, and Sid Meier’s Civilization. It operates as a major label within Take-Two Interactive.
Industry: Gaming
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Novato, United States
Founded: 2005
WebsiteLinkedIn