Category Manager, Fashion & Living, China

NBC Universal
Shanghai
Workplace: OnsiteFull timeFunction: Business Development & PartnershipsSkills: ["Strategic thinking","Stakeholder management","Negotiation","Presentation","Analytical thinking"]

Develop and execute a long-term category strategy for Fashion & Living across Greater China, leveraging NBCUniversal entertainment content to drive sustainable revenue. Manage the category roadmap, KPIs, and end-to-end performance against annual targets. Identify and grow an agile portfolio of licensees and retail partners through negotiations, omnichannel launches, and continuous performance monitoring, while coordinating internal and external stakeholders to raise quality benchmarks and expand franchise and retail presence.

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NBC Universal
NBC Universal
1 day ago

Category Manager, Fashion & Living, China

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Last checked: 11 hours agoStatus: Live

Job Summary

Develop and execute a long-term category strategy for Fashion & Living across Greater China, leveraging NBCUniversal entertainment content to drive sustainable revenue. Manage the category roadmap, KPIs, and end-to-end performance against annual targets. Identify and grow an agile portfolio of licensees and retail partners through negotiations, omnichannel launches, and continuous performance monitoring, while coordinating internal and external stakeholders to raise quality benchmarks and expand franchise and retail presence.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Business Development & Partnerships

Key Responsibilities

  • •Formulate and execute a multi-year category vision and growth roadmap tailored to China market dynamics and consumer behaviors.
  • •Own end-to-end category performance by setting KPIs, tracking annual revenue targets, and monitoring partner business updates daily.
  • •Lead category initiatives across product development, channel strategy, and retail execution to strengthen franchise and retail presence.
  • •Build and manage an agile portfolio of licensees, auditing performance for market coverage, operational capability, and brand alignment.
  • •Lead end-to-end negotiations and omnichannel launches for key partners, aligning agreements with shifting trends and local market needs while safeguarding brand equity.

Key Requirements

  • •Minimum 6 years of experience in brand licensing, consumer products, brand marketing, e-commerce, or key retail category management in a multinational environment or agency setting.
  • •Strong B2B partner management and deal execution with deep B2C brand marketing, consumer engagement, and omnichannel retail understanding.
  • •Ability to define and deliver a multi-year growth vision, monitor market and consumer trends, and translate opportunities into commercial milestones.
  • •Track annual goals and category performance using clear KPIs; analyze market metrics and manage P&L targets to drive sustainable revenue growth.
  • •Fluent in Mandarin and business-level English (written and spoken), with contract negotiation/presentation skills and an established executive network across licensees and retailers.
Experience:Brand licensingConsumer productsB2C marketingE-commerceRetail category managementOmnichannel retailFranchise
Skills:Strategic thinkingStakeholder managementNegotiationPresentationAnalytical thinking
Languages:MandarinEnglish
Tech Stack:SAP

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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