Manager, Merchandising - HOKA

Hoka
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Market research","Strategic planning","Stakeholder communication","Analysis"]

Own HOKA China performance category merchandising, building short- and long-term merchandising strategy and omni-channel assortment. Conduct market research to capture consumer and competitive trends, define local GTM opportunities, and align cross-functional partners on seasonal range, exclusives, pricing, and sell-through. Lead go-to-market execution (Pre/Post GA, Pre-line), manage selling tools and merchandising files, support trade show communications, and drive in-season OTB and SKU recommendations.

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Hoka
Hoka
1 day ago

Manager, Merchandising - HOKA

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Last checked: 9 hours agoStatus: Live

Job Summary

Own HOKA China performance category merchandising, building short- and long-term merchandising strategy and omni-channel assortment. Conduct market research to capture consumer and competitive trends, define local GTM opportunities, and align cross-functional partners on seasonal range, exclusives, pricing, and sell-through. Lead go-to-market execution (Pre/Post GA, Pre-line), manage selling tools and merchandising files, support trade show communications, and drive in-season OTB and SKU recommendations.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build HOKA China performance category merchandising strategy and long-term plan, including short-term and long-term omni-channel assortment.
  • •Conduct regular market research to understand China performance market trends and consumer needs, and translate insights into seasonal performance category inputs.
  • •Define local opportunities and risks through global GTM meetings, aligning product, flow, colors, and price with the global performance plan.
  • •Lead China performance go-to-market process (Pre/Post GA, Pre-line), presenting seasonal strategy, assortment, and buy package to cross-functional teams and retail partners, then adjust based on feedback.
  • •Support seasonal execution through trade show communication and Q&A with retail partners, create selling tools (product map, catalogue, assortment plan), and manage merchandising files and product lifestyle cycle/OTB processes.

Key Requirements

Skills:Cross-functional collaborationMarket researchStrategic planningStakeholder communicationAnalysis

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website