Performance Marketing Lead

Almedia
Berlin
Workplace: OnsiteFull timeEUR 80,000 - 120,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic leadership","Data-driven decision making","Accountability","Analytical rigor","Cross-functional collaboration"]

Own and scale user acquisition for Almedia by designing and executing performance marketing strategies across Meta, Google, and TikTok. Lead multi-channel campaign execution, manage multi-million-euro budgets, and optimize spend for user acquisition and lifetime value. Launch new acquisition channels, collaborate with Product, Data, Engineering, and Creative teams to improve conversion funnels, and deliver deep multi-channel analytics and executive insights.

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FursaFursa
Almedia
Almedia
1 week ago

Performance Marketing Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live
Reposted: similar role first listed 4 months ago

Job Summary

Own and scale user acquisition for Almedia by designing and executing performance marketing strategies across Meta, Google, and TikTok. Lead multi-channel campaign execution, manage multi-million-euro budgets, and optimize spend for user acquisition and lifetime value. Launch new acquisition channels, collaborate with Product, Data, Engineering, and Creative teams to improve conversion funnels, and deliver deep multi-channel analytics and executive insights.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop and own the performance marketing growth strategy to hit daily ad spend and optimize for user acquisition and lifetime value.
  • •Lead high-budget multi-channel execution across Meta, TikTok, and Google Ads (Search, Display, App Campaigns, YouTube).
  • •Allocate and manage multi-million-dollar budgets, shifting spend to top performers and pausing underperformers.
  • •Research, test, and launch new user acquisition channels to expand to untapped audiences.
  • •Collaborate with Product, Data, Engineering, and Creative teams to improve conversion funnels and align creative with channel best practices, supported by advanced analytics and reporting.

Pay and Benefits

Salary: EUR 80,000 - 120,000 annually
Equity and Bonus:Equity
Perks:EquityCommuter BenefitsLanguage Learning

Key Requirements

  • •7+ years of senior experience in performance marketing with a track record of scaling user acquisition budgets to $100k+ USD daily.
  • •Hands-on expertise with Google Ads and App Install Networks, understanding platform algorithms and optimization levers.
  • •Proven ability to identify, test, and scale new acquisition channels from the ground up.
  • •Strong analytical rigor, including building attribution models and using unit economics to shape strategy.
  • •Experience in mobile apps, fintech, or gaming is highly preferred, including understanding retention and monetization dynamics.
Experience:7+ yearsMobile appsFintechGaming
Skills:Strategic leadershipData-driven decision makingAccountabilityAnalytical rigorCross-functional collaboration
Tech Stack:Google AdsMetaTikTokYouTubePaid SocialSearchDisplayApp CampaignsApp Install NetworksAttribution modelsUnit economics

Company Brief

Almedia
Almedia builds rewarded user-acquisition and engagement products (e.g., Freecash, Prizeplay, zave.it) that pay users for interacting with ads and games, helping advertisers drive high-LTV acquisition and retention.
Industry: Advertising Media Groups
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 2020
Glassdoor
Glassdoor: 3.7
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