Prospecting Science Innovation Adoption Specialist

DocuSign
Seattle
Workplace: HybridFull timeUSD 39.8 - 54.43 hourlyFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Change management","Learning design","Content creation","Data-driven decision making","Cross-functional communication"]

Own the activation layer for an AI prospecting program, designing and executing enablement campaigns that help enterprise sellers adopt AI-assisted workflows. Define “adopted” proficiency criteria, measure adoption and usage quality, diagnose resistance patterns, and create feedback loops that translate field learnings into requirements for the build team. Deliver hands-on enablement (labs, videos, office hours), localize for regions and languages, and track rep-led to agent-assisted productivity shifts.

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FursaFursa
DocuSign
DocuSign
20 hours ago

Prospecting Science Innovation Adoption Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the activation layer for an AI prospecting program, designing and executing enablement campaigns that help enterprise sellers adopt AI-assisted workflows. Define “adopted” proficiency criteria, measure adoption and usage quality, diagnose resistance patterns, and create feedback loops that translate field learnings into requirements for the build team. Deliver hands-on enablement (labs, videos, office hours), localize for regions and languages, and track rep-led to agent-assisted productivity shifts.
Location: Seattle
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Design and execute activation campaigns for experiments moving to Scale stage, from awareness through proficiency.
  • •Define activation/proficiency requirements for each workflow, including what “adopted” means and the behaviors indicating quality usage.
  • •Partner with operations and analytics stakeholders to measure adoption curves, proficiency, usage quality, and productivity shifts on a weekly basis.
  • •Diagnose resistance patterns by interviewing reps and analyzing usage data to identify where agents are bypassed or misused and design interventions.
  • •Deliver enablement experiences (quick-start guides, practical labs, video walkthroughs, office hours, champion programs, and day-in-the-life demos) and build feedback loops to translate field input into requirements.

Pay and Benefits

Salary: USD 39.8 - 54.43 hourly
Perks:Paid LeaveParental LeaveHealth InsuranceRetirementLearning Budget

Key Requirements

  • •Basic 3+ years in sales enablement, change management, product adoption, or learning & development in a B2B SaaS environment.
  • •Experience driving adoption of new tools or workflows among sales teams.
  • •Experience with AI/automation tools.
  • •Familiarity with sales development and enablement tools such as Salesforce, Outreach, Gong, LinkedIn Sales Navigator, ZoomInfo, and Seismic.
  • •Comfort collaborating with technical stakeholders and translating field needs into structured requirements.
Experience:3+ yearsB2B SaaSSales enablementProduct adoptionAI/automationSales development
Skills:Change managementLearning designContent creationData-driven decision makingCross-functional communication
Languages:En-us
Tech Stack:SalesforceOutreachGongLinkedIn Sales NavigatorZoomInfoSeismic

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor